Events

Webinar: Success Starts with a Plan

Date & Time
Aug 12, 2025 01:00 PM in Eastern Time (US and Canada)

Speaker
Brenda Medina, CVPM, CVJ, MVLCE
President·Encore Veterinary Consulting

Description
Success Starts With a Plan is a practical and strategic guide designed to help veterinary professionals develop a comprehensive business plan for starting, growing, or evaluating their practice. Led by Brenda Medina, CVPM, CVJ, MVLCE, this presentation walks participants through each critical component of a veterinary business plan, offering actionable insights into operations, marketing, financial forecasting, and long-term strategic growth. Whether launching a new practice or refining an existing one, attendees will leave with a clearer roadmap to success. Learning objectives -Identify the key components of a comprehensive business plan—such as executive summary, market analysis, operations, and financials—as they apply specifically to a hospice and palliative care practice. -Assess local market opportunities and client demographics to determine the demand and competitive landscape for end-of-life services in your area. -Understand why you will need to Construct tailored financial projections—including break-even analysis and cash-flow statements—that reflect the unique cost structures and revenue streams of hospice care. -Design a marketing and client-engagement strategy that highlights your practice’s value in compassionate end-of-life care, differentiates you from competitors, and builds long-term trust. -Develop an annual strategic roadmap with 2–3 SMART goals and concrete action plans to guide sustainable growth and continual improvement of your hospice services. This webinar is pending approval for 1 hour of VHMA’s CVPM-approved continuing education.