In 2004, the death of her dog, Mico, guided Coleen Ellis to start Pet Angel Memorial Center, Inc®, the nation's first stand-alone pet funeral home. In 2009, Coleen founded Two Hearts Pet Loss Center to be an educational resource in the pet grief discipline. She has a certificate in Death and Grief Studies Specializing in Pet Loss Companioning, Certified in Thanatology and a Certified Pet Loss Professional. In 2011, Coleen released her first book Pet Parents: A Journey Through Unconditional Love and Grief. By 2014, she had joined business partner, Nick Padlo, in creating a national brand of pet memorial centers, The Pet Loss Center.
She is currently the co-chair of the Pet Loss Professionals Alliance and past president of the International Association for Animal Hospice and Palliative Care. She lives in Southlake, TX, with her husband, Chris Burke, and their four-legged children, Ellie Mae, Crisco, Harry and Rudy.